© Iconoclast Ltd 2000

Customer Valuation

In a segmented market, customer selection is a key to profitability and success.

Iconoclast Customer Valuation uses financial and relationship analysis techniques to help an organisation understand which customers it should most profitably invest in. A simple matrix can be developed to illustrate clearly where the greatest potential lies.

Get to know your company – improved understanding leads to better business

Iconoclast is the only organisation in the UK with qualified trainers in Companies Are People Too (CAP2), a radical insight into organisational behaviour. Developed in the US and building on the success of MBTI, CAP2 is a powerful and practical new business tool that aims to identify and understand the individual 'personality' of an organisation or team. The applications are wide-ranging, most critically for companies in transition or those seeking to develop their business in new directions.